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Urban Decay Eyeshadow Primer Potion
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Urban Decay Eyeshadow Primer Potion

By Urban Decay

3 (85 ratings)
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  • sensitive skin

    A protection for the eyes before applying eye shadow. It makes the eyeshadow lasts longer and attach to your eye lid too. Urban Decade eyeshadow primer can make my eyeshadow last up to 6 hours(for me) even under hot sun unlike the other cheaper brands. It has a matte finish. The texture is very smooth and soft. Very easy to use too. Just use a little bit and apply it to your eyelid evenly. very Small amount is needed. My eyeshadow won't fade even after I reach home from work after applying this primer.Very long lasting and recommended

  • oily skin, olive
    Perfect for oily eyelids like mine to prevent eyeliner/eyeshadow smudges!
  • oily skin, medium
    Does everything it says and more!
    Screen shot 2017 08 10 at 9.36.35 pm

    I have monolids so my eyes are REALLY troublesome when I wear eyeshadow and eyeliner because everything just slides off. The heat makes it much worse since it's humid as well.

    This product is magic because it literally lets my eye makeup stay on without sliding and it doesn't crease my shadow at all! I also realised that it makes blending a little easier so my eyeshadow looks more flawless

    I think one of the cons for this product is the price though; for such a small product (although a little goes a long way). However it's a worthy investment in this heat and UD usually gives these free in sets

  • combination skin, tan, 18-25
    Love this product!
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    This was my first eye shadow primer and I loved it when I first purchased it. It made my eye shadow not crease and last all day. When I used the eye shadow primer with my usual eye shadow, the color didn't fade, I had very little fallout, and even at the end of the day (after I had worked 8 hours AND gone to the gym), my eye shadow still looked nearly perfect. It also holds eye liner really well! I think this is the best beauty investment I have made yet. Can't recommend it enough to get the most out of your eye makeup!

  • oily skin, medium fair, 13-17
    The queen of eye primer

    I used to not use primers at all. Because of all the great reviews, I decided this would be the first one I try. This primer really helped my eye makeup stay in place. My eye shadow didn't crease even after a whole day. My eyeliner also didn't smudge. I will definitely purchase this again!

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Product details

Delivers full coverage for a gorgeous, subtle look. This 24-hour wear, crease-free shadow primer provides vibrant colour and smoother application. Our new doe-foot applicator provides a precise application every time.

Key benefits and ingredients:

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formulation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for—24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing.

Product videos


Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau); May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).