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Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion

By Urban Decay

3 (85 ratings)
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  • oily skin, fair
    it keep my eyeshow on

    Love the texture of this product. It is smooth and creamy that glides onto my eyelids perfectly. Although it is only a small tube, but I just need a very small amount. I found that this primer can act as an eyeshadow base colour + primer for me because the colour of the primer is lighter than my eyelid colour. The primer holds eyeshadow quite well and makes the eyeshadow colour more pigmented. It also won't cause my eyeshadow to crease even after hours. But when I apply those glitter eyeshadow, the glitters tend to glide off my eyelid and fall to the bottom part of my eye after a few hours, even though I applied the primer already.

  • sensitive skin, dark, 13-17

    I have been using this for quite awhile now. This small tube had already lasted for 4-5 months (I'm  not sure how much is left in there). The primer blends well with my skin and doesn't leave any creases. Also, this made my eye make up lasts for superrrrr long. It also doesn't cause my skin to breakout nor irritates my eye. Their packaging is really unique when compared to other brands as well. Overall I'd really love to repurchase this again!!

  • combination skin, medium fair
    My go to Eye Primer always..

    I have been using this product for more then a year now. I got their deluxe size to just experiment with but I can't seem to like any other eye primer after this. I have used 2-3 Other brands as well in between but my go to has always been urban decay. It does not crease at all. It keeps the eyeshadows long lasting, it makes blending really easy. It makes the eyeshadows pop as well. It is a really good product. Highly recommend to everyone. Perfect start to your perfect eye makeup ..

  • dry skin, medium fair

    all you other eyeshadow primers can bow down to this queen. i got this amazeballs product from ***** and it is a total game changer! the product itself is not really thick nor watery . its a perfect consistency and it is easily blended on the skin. most eyeshadow primers i've used is always too balmy or greasy . this primer is perfectly in between. it also does not leave any white patches like mot primers do (especially in your crease). my eyeshadows become super bright and smooth on top of this primer. the price is quite high for an eyeshadow primer but it is worth it. trust me!

  • normal skin, medium fair, 18-25

    This is my favorite eye primer ever! I can wear it all day long and my eye shadows will not crease, its  keeps my eyeliner looking perfect all day.This primer has completely changed my eye shadow experience. My eye shadow lasted all night long, and when applying my eye shadow, everything glided on so smoothly and much more pigmented than every before.One tube lasts for a very long time and I don't even need to apply a lot on my eye lid for it to work. I only apply one little dot and spread it all over my lid and the eye makeup lasts for at least 10+ hours.Definitely a must have! I will definitely purchase this again!!!

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Product details

Delivers full coverage for a gorgeous, subtle look. This 24-hour wear, crease-free shadow primer provides vibrant colour and smoother application. Our new doe-foot applicator provides a precise application every time.

Key benefits and ingredients:

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formulation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for—24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing.

Product videos


Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau); May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).