Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion

By Urban Decay

3 (85 ratings)
FREE shipping within Malaysia!
Delivery within 3-5 days
2-3 weeks for all backorders (pre-order)
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  • sensitive skin, medium fair
    Best I've ever tried!!

    I have oily lids that makes it difficult for eyeshadows to stay put throughout the day. After discovering this primer, I have been using it religiously before any eyeshadow. This helps the eyeshadow to stay throughout the day, and for the colours to show up more vibrantly. It also prevents any creasing. Just remember to set the primer by dusting a skin colored shadow / loose powder lightly, to achieve an even base when applying the colours later on.

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  • normal skin, medium fair
    Best primer ever

    This primer intensify my eyemakeup with just a bit of it (the colors will appear to be more opaque and vibrant). It is very useful keep your eye makeup in tact and not sliding around especially when you are using super pigmented products. 

    The travel size lasted me for quite awhile, and it is very useful for people who have oily lids. The scent is not very heavy and it is pretty bearable. 

    I love using this product even for a simple natural look as it holds and lock the products well onto your eyelids.

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  • dry skin, medium fair, 18-25

    bought this from ***** after seeing great reviews of it from blogs. this product did not disappoint. eyeshadows last the whole day when i have this under. even helps the true colour of the shadow to show. not a fan of the smell but you cant really smell it anyways since its on your eyelids. love the new packaging with the doe-foot applicator. would recommend this for beginners who just started experimenting with makeups.

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  • normal skin, medium fair, 18-25
    Really helps eye shadow

    The colour of this primer is white beige shade but as it absorb into eye lids it turns almost colourless. The texture is more watery compared to some eye primer I've used. 

    It really helps the eye shadow to really stick on eyes and makes the eye makeup to last whole day, like literally whole day. Because of the lasting power is so great, so I only use a very small amount of it to avoid my eye makeup becomes too pigmented. It is pricey but it really does the job. People who have problem with long lasting eye makeup should give this a try. 

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  • oily skin, medium
    The only primer you need

    This is the best primer out there. Just a little bit goes a long way. I use a smidgen on my lids before applying my eye makeup and it intensifies the pigmentation of my eye shades. So that not only do they last all day but they pop and dazzle at the same time.

    No doubt it is pricey but it lasts a long long time. I always get a travel size because I don't like spending a lot of money at a time.

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Product details

Delivers full coverage for a gorgeous, subtle look. This 24-hour wear, crease-free shadow primer provides vibrant colour and smoother application. Our new doe-foot applicator provides a precise application every time.

Key benefits and ingredients:

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formulation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for—24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing.

Product videos


Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau); May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).