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Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion

By Urban Decay

3 (85 ratings)
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  • combination skin, medium, 18-25
    Best eyeshadow primer that makes eyeshadows last all day

    I've tried my fair share of eyeshadow primers, but I always come back to this one. I put this on my eyelids and then dust a loose translucent powder over top, then apply my eyeshadows as usual. I always use this when I need my eyeshadow to stay on for the whole day without fading over smudging. I've tried wearing my eyeshadows with this for over 12 hours and there was very minimal fading by the end of the day. Eventhough I have very oily eyelids, this does wonders for me! If you have oily eyelids and eyeshadows don't last on you, I would highly recommend it!

  • combination skin, fair, 18-25
    Great product

    I love how your eyeshadow does not crease as they day progresses. It doesn't change the color of the eyeshadow either. It makes my eyeshadow so vibrant and pigmented and makes it stay put so well! Definitely recommended.

  • combination skin, olive, 13-17

    A little goes a long way. This applies smoothly on my eyelids and dries down to a matte finish. My eyeshadow never creases and only fades after a longggg time. The intensity of my shadows were like kapow! Like seriously my eyeshadow was on fleek! It feels comfortable and the primer itself will not look weird on your eyelids. There are so much dupes out there but i always use this. I prefer this more than most primers. Highly recommended!

  • combination skin, medium fair, 18-25
    Great eyeshadow base

    This is one of those 'YouTube Made Me Buy It' cult favourite that is worth the hype. I got a sample size in the book of shadows IV pallet years ago and have since purchased a full size. 

    I apply this as a base by dabbing a bit with my finger and blending it out with my models prefer cream eye shadow brush, setting it with a translucent powder before applying the powder and/or cream eye shadows. This also helps to keep it in place though the day and the colors to pop. Even if I'm just wearing wing liner with no eye shadows I'll still apply a tiny bit onto my eyelids as i have oily eyelids and it helps stop my eyeliner from creasing. 

  • combination skin, tan, 18-25
    It works

    For those of you with "oily lids". There are no sebaceous glands or pores on your eyes. Your real culprit is your eyebrows and the skin surrounding the eye area. You need a mattifying lotion/potion for these areas.This is some of the best primer in the business. Your primer should be lighter and brighter than your skin tone to make your shadows "pop". they make your shadows last longer without creasing. its a must have for any makeup lover

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Product details

Delivers full coverage for a gorgeous, subtle look. This 24-hour wear, crease-free shadow primer provides vibrant colour and smoother application. Our new doe-foot applicator provides a precise application every time.

Key benefits and ingredients:

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formulation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for—24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing.

Product videos


Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau); May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).